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What Are the Types of PPC?

Regardless of your marketing objectives, knowing your audience can help you market your products and services more effectively. For example, you can tailor the content you create to highlight the key selling points of your products or services. Knowing your audience will also help you create content that informs customers about your products and services, drive leads, or increase brand recognition. In this article, we’ll discuss some of the most common PPC marketing techniques and how they can help you.

Paid search

If you haven’t heard of Pay per Click advertising, you’re missing out on a huge opportunity to boost your website’s visibility. Pay per Click ads are the most common kind of PPC Brisbane advertising. These ads appear on search engine result pages (SERPs) and are paid for every time a person clicks on them. However, you may have also seen PPC ads on social media or in display advertising, such as news websites.

PPC advertising is quite complex, and many small businesses find it helpful to work with a digital marketing agency that specializes in it. Google Ads, for example, display different elements to search engine users. As the name suggests, these ads cost your business money each time a visitor clicks on them. The benefit of this is that you’ll pay only when someone clicks on your ad.

Sponsored products

Sponsored products are ads that appear alongside organic search results. The idea behind sponsored products is that they get you in front of potential shoppers. In fact, sponsored products have the second-highest Return on Ad Spend (ROAS) over a fourteen-day period. They also work effectively right from the start. They typically cost a few cents per click. Sponsored products are an effective way to promote products without Brand Registration.

Sponsored Products ads are Amazon’s PPC Management version of Pay-Per-Click advertising. It lets advertisers bid on a specific keyword and gain maximum exposure in the search results. You only pay if a potential customer clicks on your ad. These ads are on-page and display a thumbnail image similar to the organic listing. In addition, you don’t have to register a brand, which makes them the perfect option for keyword experiments.

Shopping ads

When it comes to online retail, the popularity of shopping ads is not a new idea. In fact, a recent Merle study revealed that Shopping ads now account for 60% of all Google paid advertising clicks. Another study by Clutch found that 49% of users would click on shopping ads before a video ad, while only 31% would click on text ads. Despite the low conversion rates, Shopping ads still outperformed Search in terms of cost per click (CPA).

Shopping ads are very similar to search ads, and they appear when a shopper types in a product or service into Google. They typically contain an image and some text, and they separate themselves from other text ads, which make them stand out in their own box. Merchant services brokers prefer shopping ads because they tend to have higher conversion and click-through rates. However, PPC Agency Brisbane campaigns with shopping ads aren’t for everyone.

Sponsored display

When you create a sponsored display campaign, you need to set a daily budget. Your budget is the maximum amount of money you will spend with Amazon every day. Amazon does not have a minimum amount, but you should avoid setting a daily budget that is too low, or you will miss out on opportunities. You also need to consider the cost of advertising your products, as well as the cost of clicks to generate those sales.


With Sponsored Display, you can target customers who are in the decision-making stage and unsure of whether to make a purchase or not. These customers may already be browsing products or searching for similar items. Then, your ad will be shown to them when they’re in this critical stage of the buying process. Depending on the size and position of the ad, this could increase your sales and profits.


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